What did Sports Authority used to be called? This question might come as a surprise to many, as the retail giant has been a household name for decades. However, like many businesses, Sports Authority has undergone several name changes throughout its history. In this article, we will delve into the origins of the company and explore its various names over the years.
Sports Authority, now known as Dick’s Sporting Goods, began its journey in 1948 as a small sporting goods store in Denver, Colorado. The original name of the company was called “Sportsman’s Warehouse.” As the business grew and expanded, the name was eventually changed to “Sports Authority” in 1985. This new name reflected the company’s commitment to becoming a leading authority in the sports and fitness industry.
During its peak, Sports Authority operated over 1,200 stores across the United States and Canada, offering a wide range of products, including apparel, footwear, equipment, and accessories for various sports and outdoor activities. The brand became synonymous with quality and affordability, attracting customers from all walks of life.
However, in 2016, the company faced significant financial difficulties and announced plans to file for bankruptcy. This led to the closure of numerous stores and a rebranding effort. In 2017, the company emerged from bankruptcy under the new name “Dick’s Sporting Goods,” named after its parent company, Dick’s Sporting Goods, Inc.
The decision to change the name was part of a broader strategy to reposition the brand and streamline its operations. By adopting the parent company’s name, Sports Authority aimed to leverage the established reputation and customer loyalty of Dick’s Sporting Goods. This move also allowed the company to focus on its core competencies and continue providing top-notch products and services to its customers.
In conclusion, what did Sports Authority used to be called? The answer is “Sportsman’s Warehouse,” followed by “Sports Authority,” and finally, “Dick’s Sporting Goods.” Despite the name changes, the company’s core mission has remained the same: to be the go-to destination for sports enthusiasts and fitness-minded individuals seeking quality products and exceptional service.
