Who owns ILIA Beauty? This question has intrigued many beauty enthusiasts and consumers alike. ILIA Beauty, a brand known for its clean, sustainable, and high-quality skincare products, has gained a significant following over the years. Understanding the ownership behind this popular brand can provide insights into its values, business strategies, and future direction.
ILIA Beauty was founded in 2011 by founder and CEO, Ali Mahdavi. After struggling with skin issues herself, Mahdavi sought out natural and effective solutions for her skin. This led her to create ILIA Beauty, which focuses on using non-toxic, plant-based ingredients to promote healthy, radiant skin. Over the years, the brand has expanded its product line to include makeup, haircare, and body care products, solidifying its position as a leader in the clean beauty industry.
In 2016, ILIA Beauty underwent a significant ownership change when it was acquired by KKR, a leading global investment firm. This acquisition allowed the brand to grow exponentially, as KKR provided the necessary capital and resources to expand its market reach and product offerings. Despite the change in ownership, Ali Mahdavi remained as the CEO, ensuring that the brand’s core values and commitment to clean beauty remained intact.
Under KKR’s ownership, ILIA Beauty has experienced rapid growth, with a strong focus on innovation and sustainability. The brand has continued to invest in research and development, aiming to create products that not only perform well but also have a minimal environmental impact. This commitment to sustainability is reflected in ILIA Beauty’s packaging, which is made from recycled materials and designed to be fully recyclable.
The acquisition by KKR has also allowed ILIA Beauty to expand its distribution channels, making its products more accessible to a wider audience. The brand now sells its products in high-end department stores, specialty beauty shops, and online. This expansion has helped ILIA Beauty solidify its position as a go-to brand for those seeking clean, effective skincare and makeup solutions.
In conclusion, ILIA Beauty is owned by KKR, a global investment firm that has provided the necessary resources for the brand to grow and thrive. Despite the change in ownership, the brand’s commitment to clean beauty, sustainability, and innovation remains unwavering. As ILIA Beauty continues to expand its product line and distribution channels, it is poised to become an even more significant player in the clean beauty industry.
